Ed Sheeran

There is a lack of features on the album itself, although it could be because the artist himself is already popular and his name could be a bigger attraction for audiences than having a list of features. This could be a convention of mainstream pop genres as mainstream pop artists have a high status among a wide range of audiences and so would be easily recognised, especially some one of Sheeran's status as he appeals to the younger audiences which takes upmost of the mainstream market.

The website is in the smallest writing at the very bottom as it is the least important thing because the main point is to sell the album not promote the website, yet it keeps the audience up to date with the artists activities. The fonts are green and black, which complement each other nicely on the advertisement make it seem more a bold and powerful. Therefore catching the audiences attention more so than using subtle colours such as white and yellow.

The album name is present and the most prominent thing on the advertisement. It features a barcode to show that it can be scanned and purchased.

This is an example of a Digipak from a past media student that chose Ed Sheeran - Plus (+).