Explorer: These people are driven by a need for discovery, challenge and new frontiers
Aspirer: Materialistic, acquisitive people, who are driven by others’ perceptions of them rather than by their own values.
Succeeder: Succeeds possess self-confidence, have a strong goal orientation and tend to be very organised.
Reformer: Reformers are the most anti-materialistic of the seven groups, and are often perceived as intellectual. They are socially aware, and pride themselves on tolerance.
Mainstream: These are people who live in the world of the domestic and the everyday. A daily routine is fundamental to the way they live their lives. Their life choices are ‘we’ rather than ‘me’
Struggler: Strugglers live for today, and make few plans for tomorrow. Others often see them as victims, losers and wasters - aimless.
Resigned: These are predominantly older people with constant, unchanging values built up over time.
After looking at these 7 types of people I believe my target audience would fall under the categories of reformer's and succeeder's, this is because it is hopefully going to be something new and different which relates to both these types of people.
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